Link building is the cornerstone of SEO, and any good online marketer or SEO needs to know how to create links to their site to rank well on Google. Gaining the attention of the press, bloggers and the media is an effective and traditional way to gain links. But there are other strategies that can be used to gain links from other sites. One of the most effective ways to gain links is to become a source for reporters and bloggers.
This means providing them with valuable information that they can use in their stories. You can also publish “skyscraper” content, which is content that is more comprehensive and detailed than what is already available on the web. This type of content is more likely to be shared and linked to by other websites. Another strategy is to build links from outdated resources.
This involves finding old resources that are no longer being updated, but still have a lot of value. You can then contact the owners of these resources and ask them to link to your content. You can also use proven content formats, such as infographics, videos, and podcasts, to generate links. Publishing definitive guides is another great way to gain links from other sites.
These guides should be comprehensive and provide readers with valuable information that they can't find anywhere else. You can also use branding strategies and techniques to increase your visibility and attract more links. In both B2C and B2B, the use of authorized photographs of real people or products in action is much more likely to generate real human connection and participation, participation that will include actions and links. Assuming you've already done some research on keywords, search for 50 to 100 best search results for each keyword in search of potential sources of uncompetitive backlinks. Another way to gain links is by asking websites that use your images but don't cite or link to you if they'd mind including a link.
For this reason, they often include links to you and also to the profile pages of your customer's website. If your website sells doghouses, a link from the Dog Breeders Society matters much more than one from the Roller Skating Association. This can be achieved by obtaining links from reputable websites, building your brand, and fostering an audience that helps amplify your content. The status of your link profile helps search engines understand how your site relates to other sites on the Internet. Publish and distribute your opinion piece on the appropriate social or industrial channels, where the hope, once again, is to receive likes, shares and links in recognition of your contribution to the topic. However, these black hat link building techniques no longer work because Google has learned them. Feel free to ask the referenced authors for links directly to your video or to the publication in which it is embedded.
This content and link creation strategy is so popular and valuable that it's one of the few personally recommended by Google engineers. And then select link domains in the metrics section over time to see the growth of links month by month. Not only do these links help improve your site's SEO, but they can also help attract traffic to your site. The most direct way to measure your link building efforts is to track the growth of the total number of links to your site or page. This tool also provides graphics to show you which pages get the most links or which countries link the most to your website. With the second most active crawler after Google, Ahrefs has the most comprehensive backlink database, providing you with up-to-date data.
Just be sure to follow these tips mentioned above and you'll be on your way to getting quality links from other websites. For example, let's say that you recently published a blog post that received a lot of attention and you want to track the total number of links obtained by that resource.