What is a Natural Link Profile and How Does it Impact Link Building?

A natural link profile is one that contains links to and from external sites that are relevant to your brand and target audience. These links are spam-free and come from authoritative and credible sources.

Link building

is an essential part of any SEO strategy, as it involves creating a network of links on your pages to demonstrate to Google your authority in a given field. Google can detect the use of natural language, so if you write nonsense with the sole intention of including words around your link, Google will notice and could penalize you as a result.

Rather than trying to meticulously plan the location and structure of your links, it's best to let them come naturally. Additionally, higher-authority sources tend to transmit more authority than lower-authority sources, so getting a link to appear in a major publisher or industry leader's website is beneficial for creating a strong network of links to your pages both in terms of quantity and quality. However, it can be difficult to find backlink opportunities on these sites. If you're successful in doing so, it's a sign that your backlink efforts (and your overall SEO strategy) are doing what they should.

You may even inspire some of these sites to return the favor at some point, which will help you build your catalog of backlinks and build positive relationships with your colleagues. To do this, keep track of the mentions that your brand has already received and contact the site administrator to include a link. If you're new to SEO or link building, you may not be familiar with the terms backlink profile or link graph. It involves producing content that is relevant to your partner's blog and, in return, they allow you to insert one or more links to their pages.

To implement link building techniques effectively, it's important to consider Google's link evaluation factors. Keep a detailed record of your link efforts and acquisitions, including sources, link destinations, and link text. The closer a website is to your industry, the more likely your links are to be seen as relevant and natural. To ensure that your link is relevant, first make sure you post or comment on a site that is related to your industry. For the search engine, a site reveals stronger authority when it receives links from several different domains.

Many people say that a link is a link and that the relevance of the topic of the website it links to is not important; however, I disagree.