When it comes to SEO, link building is an essential part of the puzzle. It's a powerful tool that can help you boost organic traffic and rank higher in search engine results. When combined with a strong technical SEO foundation, excellent on-page SEO, great content, and a good user experience, link building can be a very effective way to generate more organic traffic. Link building is the process of creating links from other websites to your own. These links are called backlinks and they are an important factor in SEO.
They can come from a variety of sources, such as journalists covering a news story and linking to a source, or a blogger who likes their new coffee machine so much that they link it to the retailer that sold it to them. Google has implemented regular updates aimed at filtering out websites that don't deserve to be ranked because they have poor links. This means that if you want your pages to rank high in Google search results, you'll almost certainly need to create some backlinks. But it's not just about quantity - quality is also important. You need to make sure that the link building techniques you choose are mainly focused on quality. To find out which of your competitors' pages have gotten the most backlinks, you can go to the “Indexed Pages” tab.
You should also look at the authority and trust scores of each link, which are influenced by the type, quality, and quantity of backlinks. Links hidden in footers and sidebars aren't worth as much as links that are right in the middle of the content of the body of a page. One strategy for link building is to adopt and replicate the same link building strategies as your competitors. You can also use email outreach to create backlinks - for example, by publishing content and then using email to promote it. Finally, if you find any mentions of your website that are negative or irrelevant (such as a link to one of your blog posts on a page that has nothing to do with the topic), you should ask for it to be removed.