Link building is an essential part of any SEO strategy. It helps to increase the visibility of your website, attract more traffic, and boost your company's revenues. But how do you do link building for your article? In this comprehensive guide, we'll explore the different strategies you can use to build links and get the results you need. At the top of the list of preferred strategies is guest posting. An overwhelming majority of specialists consider it to be one of the most effective ways to grow a backlink portfolio.
As part of the link building strategy, guest posting serves as a means of increasing the visibility of your website on someone's blog by placing a link on it. Links can be placed in the body of the text or in the “About the Author” section with the “Don't Follow” attribute, as long as the blog owner allows you to. In turn, you can place a link on your website to that blog, so that the blogger also increases the visibility of his blog. It's important to treat this strategy wisely, as Google doesn't like spam links. Make sure that your link and message contain information that is relevant and valuable to readers.
This strategy usually includes guest posts, forums, and blog comments. When done correctly and without spam intentions, it can improve the visibility of your website and accumulate traffic. Another effective way to build links is by reusing content. You can create comprehensive guides that show why, when, and how you should execute each link building technique to get the results you need. Tactics that generate quick links that, in turn, attract traffic and increase your company's revenues. You can also use a “Lost” filter in your backlink report to see all the links that were recently lost.
An industry study found that “tangential content (content that is not directly related to what a site sells) generated 30% more links and 77% more times it was compared on social networks. You can also rely on the Backlink Gap tool to compare your backlinks and those of your competitors in parallel. A blog is also a great way to publish impressive content, internal links, external links, and more. You can also use an email signature with a link to attract more people per month to your website. And if you're only interested in finding people who link to you, there are tools that provide you with influencer's SEO statistics (Domain Authority and Moz Page Authority).Finally, don't forget about outreach.
It's about letting the right people know that your content exists so they can link to it. If you remember what I said during the outreach section, getting links to this type of content is about letting the right people know that it exists. In conclusion, link building is an essential part of any SEO strategy. By using these strategies wisely and without spam intentions, you can get great results from your link building efforts.