If you're looking to get high-quality links, the first step is to start building trust and connections. To do this, you need to find the people you want links from. You can use Open Site Explorer to analyze the backlinks of your competitors and identify the sites from which you want to link. Once you have a list of potential sites, there are a few different ways to build relationships with them.
You can send them an email, join webinars, capture press attention, publish in industry publications, and create links from relevant profiles. Account-based link building is a great way to get backlinks from authoritative sources. This approach involves several complementary strategies and focuses on specific publications and relationships. You can also use mention monitoring for link building by using Twitter and Followerwonk to build relationships and links.
Guest posts are now often replaced by sponsored posts, and building broken links is another great technique for link building. Ultimately, link building should be seen as an ongoing process rather than a one-off transactional activity. You need to determine where you want to be placed and who can help you get there.
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