Link building is an essential part of any SEO strategy, and it's important to measure the success of your efforts. To do this, you need to understand the three main metrics you can use to measure the effectiveness of your link building campaign: the growth trend of new referring domains, positive changes in landing page positions in Google search, and organic traffic growth. The first step in measuring your link building campaign is to establish your reference point. Understanding your current backlink profile can give you an idea of the growth that is directly due to your campaign and can help you create a strategy that covers any gaps in your profile.
It's important to understand how page authority and domain authority work for successful link building. When the authority of the page and the site that hosts your backlinks is greater, the better the link building will be, since the part of the authority will be transmitted to the linked page. Broken link building is a great way to get backlinks and add value to the site that offers you the backlinks. There are two main ways to find broken backlinks: untracked links and unfollowed links. Creating a backlink portfolio that generates results is a process that requires a lot of time and effort.
When link building is done at a slow pace, the result obtained will be good. It usually takes between 3 and 12 months, depending on your niche, to see significant changes. To increase organic traffic to a website, it's important to have more referring domains and better positions in Google search naturally. Relevance is another important metric that depends entirely on the content in relation to the website where the content was placed. When you place an infographic on a page relevant to your content, the relevance score would be 3: high relevance. It's also essential to regularly track the growth of your competitor's referring domain.
This helps you see significant results in Google rankings. The Google search console allows users to check if the average positions and the number of impressions have increased or not for a particular website. Everyone we talk to shares that they are carrying out outreach campaigns to build links. Joris Zantvoort, from FishingBooker, not only analyzes the number but also the uniqueness of the referring domains. Daniyal Khan, from Digital Mazdori, advises you to observe the traffic on the link site.
If the traffic is coming from your target location, then it's best to go to that website. In addition, check the traffic sources as well, but it's optional. To ensure the success of link building efforts, look for link domains that search engines consider to be highly reputable. The more authoritative the referring domains are, the more likely pages from those domains are to rank high in the search engine. You also need to know the metrics used to determine the success of link building on your website. Not all metrics will help you accurately track the success of your campaign, but they are important for understanding your backlink profile.
One of the main objectives that must be achieved with link building is to improve Google ranking of a particular website. For example, if you want to rank for a keyword like “the best used cars for less than 10,000€” and all websites that appear on first page of SERPs have more than 1000 links, that tells you how competitive that niche is and what you should adjust to rank among those results. Despite giving less importance to anchor text, Google places a lot of importance on relevance of link domain. Just because strict value of anchor text has changed over years doesn't mean it's no longer an important metric for link building. Organic traffic growth is arguably best way to measure success of your link building campaign. If another website links to yours, it's best to incorporate words like “exercise routine”, weight management and other variations that contain main keywords. The more backlinks you acquire for web pages, greater chances search engines will recognize website as legitimate and authorized and therefore promote it in SERPs. This backlink profile indicates Google and other search engines that it's really important to readers and credibility of main page is unquestionable. To measure success of your campaign look for root link domains and observe organic revenue figures before and after building links for entire domain.
Knowing strategies for successful link building and metrics help you get organic traffic which contributes growth of website.