In a nutshell, it's when someone writes about your SaaS product but doesn't include a hyperlink under your SaaS brand. Guest posts are among the most commonly used link building strategies today. This is something that your company can manage internally, or you can have experts like BASE handle it. A guest post is when your company provides content for another site to publish.
For example, if you want your company to appear in a specific post, searching for a guest post where you create the content and all the rest of the website has to do is publish the content can be a great way to start. This requires little effort on the part of the site you're partnering with and allows you to publicize the name of your company. At BASE, we can manage this entire process through our own partnerships in almost every industry and our team of talented writers. The best way to start seeing these kinds of benefits is to create long, high-quality content, post it on social media, and ensure that the metadata is relevant, including meta descriptions, H1 tags, and other heading tags.
Backlinks are important because they are one of the many factors that search engines like Google use to rank websites. In general, the more backlinks you have, the higher your website will rank in the SERPs. These types of backlinks tell the search engine that the source of the traffic comes from a different domain. You can read about the Penguin algorithm to better understand how Penguin checks that websites do not contain keywords (also known as overoptimization) and different link creation manipulations.
If you are going to create links to your website, you should take into account the different attributes that a link can have, since they can drastically alter the way a link goes to PageRank, or “link power”. Once they hear about you on the podcast, they can easily follow the links in the descriptions directly to your site. In addition, in most of these emails, people ask for money or ask how much it would cost to publish a guest post or host a link on your site, even if you don't accept guest posts. If you receive a link from a reputable website in your niche, you'll get a lot of visitors who are more likely to convert.
While publishing high-quality content is the best way to naturally attract backlinks, there are a few techniques you can use to create links manually. Many SaaS brands have naturally created incredible link profiles by including an embedding or a widget that is part of their software, and they didn't even know it. This led to many low-quality websites obtaining backlinks, which in turn had a negative impact on the quality of search results. With that, let's move on to the next chapter and find out what link building tactics you should avoid at all costs and why.