Content marketing is still an effective way to gain links and boost your SEO. If you're looking for ways to build links, here are 11 content-based tactics you can use depending on your budget. Data and statistics are great content for obtaining legitimate backlinks. They provide concrete evidence that differentiates your content from the rest.
Before creating content, look for tangible examples of people showing interest in it. Once you have something impressive, run an outreach campaign and ask them for a link. Adding expert opinions from trusted sources can also help strengthen your content. For example, John Mueller from Google suggests that webmasters should focus less on building links and more on creating high-quality content that is easy to link to.
If you've already built an audience that considers you an opinion leader in your industry, that's a great advantage. You can use this to your advantage by linking to the best content ever published in that industry instead of just the most recent content. Sites like Alltop and newer content curation services such as Quuu can help publicize your content and increase your link building potential. You can also use Brian Dean's guestographics technique to create backlinks. Product pages are usually difficult to link to, but adding videos can increase their chances of being linked. Backing up any statement you make in your content with evidence strengthens it, making it more likely that readers and others in your industry will include it as a reference. Finally, creating engaging content that generates conversions is key.
This e-book shows you how to get to know customers at every stage of their journey and create content that resonates with them.