If you're looking to build links for your website, the first step is to find relevant websites to link from. Link building is a process of getting other websites to link to pages on your own site, and these links are known as backlinks. To get started, take a look at the backlink pages and identify the most powerful opportunities. Then, contact those sites to see if they would be willing to include links to your website.
Before you start spreading the links, it's important to do extensive social promotion of your articles. This can be used as social proof for first-level influencers that the article is worth taking a look at. For example, if you post an image that has been linked dozens of times from reputable sites in the marketing niche, it will show that your content is valuable. Another great way to create high-quality links is to become a source for reporters, journalists, and bloggers.
This will show that your website is a good resource and can help increase your authority score. Additionally, make sure your answer is authentic and complete with links to any other relevant content posted by you or any other relevant source. Links can also appear naturally when someone wants to link to something as a resource or as useful additional reading. Visual content can be particularly effective for this purpose, as it can help draw attention and encourage people to link back to your website.
Anchor text is also important because both search engines and readers use it to determine what a linked page is about. You can also adopt and replicate the same link building strategies as your competitors. Publish and distribute your opinion piece on the appropriate social or industrial channels, where the hope is to receive likes, shares and links in recognition of your contribution to the topic. If you don't receive any links, don't hesitate to ask the referenced authors for links directly to your video or publication.