The number one goal of brands that use influencer marketing is to reach new target customers. This makes sense, since an influencer can extend your reach to their followers. Are you not convinced that advertising with influencers can generate real business results? Civic Science found that 14% of 18- to 24-year-olds and 11% of millennials had bought something in the past six months because a blogger or influencer recommended it. In fact, for many brands, influencers with a smaller but dedicated or niche follower base might be more effective. Influencers with 15,000 followers have some of the highest engagement rates of all platforms*.
The cost, of course, can also be much lower. Nanoinfluencers have 10,000 followers or less, such as blogger mom Lindsay Gallimore (83,000 followers) Microinfluencers have between 10,000 and 100,000 followers, such as lifestyle blogger Sharon Mendelaoui (13,500,000 followers) Macroinfluencers have between 100,000 and 1 million followers, such as food and travel creator Jean Lee (115,000 followers) Megainfluencers have more than 1 million followers, such as TikTok star Savannah LaBrant (28.3 million followers).Adore Me also used Bader's content to create an Instagram ad combined with an instant experience. This influencer advertising campaign generated a 25% increase in subscription, with a cost per customer that was 16% lower than their usual Instagram advertising campaigns. It's kind of a paradox, but while influencer marketing hasn't changed much, it's very different in several ways. Influencers continue to share stories about their lives and promote the products they use every day.
Now, however, there are a lot of people who influence their career and earn a living through brand sponsorships. When it started, all the money a blogger earned through an association was a good investment, but certainly not enough to be considered a full-time income. Engagement and traffic are key ranking factors in the Moz report. But when it comes to establishing connections with influential people, the hard part is getting them to be heard in the crowd. To expand traffic to your website and improve your search engine rankings, you need to engage your target audience. The quality of your link profile has a big impact on your search engine rankings.
Your link profile is comprised of backlinks and internal links alike. According to a study conducted by Moz, the quality and authority of the sites that link to you are among the top ranking factors in search engines. This means that you'll need to get links from high-authority domains relevant to your site, but that's not an easy thing to do. Using link building (taking into account influencer marketing) to associate your site with key industry influencers is a strategic approach to placing your brand in a better position in the market. They created a publication with opinions from local influencers, such as a news presenter, a young rapper and a local news meteorologist. If you find the right influencer and the right way to incorporate backlinks on your influencer's website, you'll get both the benefits of SEO (which means that your website will rank higher in search results) and the benefits of influencer marketing (as more people will hear about you from a person with authority), which will dramatically increase your credibility and increase your audience. Many companies have invested in link building in the past because of its immense value in SEO; however, it has always been more effective when used to position a brand on the web.
Influencers can also take advantage of their followers to create content for you, encouraging their community to share distinctive ideas or images related to your brand. Keep creating content that your target influencers are likely to read and share with their audience (read this for more tips on how to generate better content ideas). When these influencers create content and link to you, a high-quality backlink is generated for your site. A social media influencer who has worked hard to gain followers won't accept a deal that makes their own personal brand seem inconsistent. Like any good marketing tactic, creating a strategy can ensure that you're thorough and methodical. But the key to succeeding with this link building system is for potential customers to be familiar with your brand. Think about how your influencer marketing plan will be integrated into your broader social media marketing strategy and create measurable objectives that you can report on and track. The main problem is that most influencers will reveal the links as sponsored and you'll lose some credibility.
Many influencer campaigns also include a content component where content is created for the influencers or the content is created for themselves. This is the potential level of engagement that the influencer can create with an audience relevant to your brand. In addition, an influencer who shares your link increases your chances of other people sharing the link.