The Ultimate Guide to Link Building Strategies

Learn how to build relationships of trust and produce unique research for effective link building strategies. Discover how to use outreach tactics, broken link building and other useful tools.

The Ultimate Guide to Link Building Strategies

Building relationships of trust and producing unique research are two of the best ways to build links. Creating unique images, graphics or videos, and updating or deepening the links in relevant publications are also great tactics. Outreach is key when it comes to forming an effective link building strategy. To find people who meet the criteria, use a content browser to search nearly a billion web pages.

There are also sites that provide high-quality, relevant outreach prospectuses in your inbox on a daily basis. Using tools like Ahrefs, you can find more than 17,000 websites that mention your brand. When it comes to outreach, it's important to choose your goals carefully. For example, if you have a post on keyword cannibalization with 216 backlinks from 25 referring domains, you can use disclosure tactics to get more links.

Neomam used an interactive piece called “13 Reasons Why Your Brain Craves Infographics” as an example of how to get more links. They let the right people know that the content existed and were able to get more links as a result. Broken link building is another great way to get backlinks. Use a backlink analysis tool like SEO SpyGlass to find high-authority dofollow backlinks that result in a 404 error.

Visit the page where the broken link came from and contact them to suggest a replacement if you have a relevant page. This offers value to the site since it provides them with a backlink. News, press releases, research, opinions, guides and other types of content can be presented on dedicated platforms for effective link building strategies. You can also use infographic directories, video-sharing sites and other places to create links simply by sending content there.

Forums, message boards, Reddit and Quora are all good places to promote your website and create relevant links. Investing time in link building is worth it if SEO is a major part of your revenue. Use SEMrush link building tool and other useful tools to discover and create new, high-quality links. Make sure that the links you build are natural so Google doesn't think you're trying to manipulate its search algorithm.

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