Link building is an essential part of SEO, but it can be tricky to get it right. Many webmasters and even marketing professionals make mistakes that can have a negative impact on their rankings. To ensure your link building efforts are successful, it's important to be aware of the common mistakes people make and how to avoid them. One of the biggest mistakes people make when building links is being overly critical of third-party metrics.
While quality certainly matters, quantity is also vital to SEO. This is especially true for local businesses, as they don't require the same types of high-authority links that are required for large national brands. That's why local SEO campaigns tend to focus a lot of energy on generating links from sites in the 20 to 50 DA range. Another common mistake in link building is to only target sites with high authority scores.
Domain authority is a ranking score, developed by Moz, that predicts the likelihood of ranking a website. The domain rating is a similar type of SEO score developed by Ahrefs. The higher the score (on a scale of 1 to 100), the more valuable the site will be in the eyes of search engines. Buying links from low-quality sites or link farms is another mistake to avoid.
Google's guidelines suggest that it doesn't appreciate excessive link exchanges or buying or selling links to manipulate rankings. A viable alternative to paid links is to publish a backlink in a quality guest post on a successful website or blog. However, publishing posts on blogs or sites that are simply loaded with links can have a negative impact on the site. Of course, there are some industry-leading mandatory links.
But if 100 percent of your plan is to pursue their profile, you're likely to hit a dead end pretty quickly. Your link list is your list of potential customers. You won't have a 100 percent conversion rate. Buying links, once detected, can seriously damage the positioning of a website; taking that risk of buying backlinks will never justify the reward, if any. As part of your link building effort, you need to find relevant link partners and convince them that a link to your site would be beneficial to them.
This is why both new and experienced SEO professionals should be familiar with common link building mistakes to avoid them. Building SEO links can be quite an extensive task, considering its importance in search engine optimization as a major ranking factor. If you focus on the number of backlinks you receive in a day or a week and don't really care about the reliability of the sources that link to you, search engines can still recognize that this is spam or shady link building. But that's different than intentionally building reciprocal links as part of an agreement with other sites. These are basically natural, old-fashioned link building best practices for search engine optimization. Many webmasters and even marketing professionals spend countless hours on link building campaigns only to see their rankings stagnate or, worse, plummet. This just shows that it's very important to create a link building strategy that allows you to gain a variety of backlinks over time. If you want complete search engine optimization for your website, building quality links is a must; this is a practice that effective SEO specialists can easily perform.
That's why it's best to take advantage of the experience of effective SEO specialists to manage link building for your website. As if link building wasn't already complicated enough, you should consider the SEO value of dofollow instead of figuring out what resources and strengths you have to develop a content strategy that works for you as you create your own link profile. If you've managed to create some dofollow links, take a break and generate some nofollow links in forums and comment streams. And remember that, even if you build links to non-commercial pages, all of this will benefit your domain authority (as long as the links are relevant and of high quality) and will give you the opportunity to transfer that capital to other pages through internal links. To ensure your link building efforts are successful, it's important to be aware of common mistakes people make and how to avoid them. Join this webinar to say goodbye to inefficient processes and start creating new strategies in your approach to SEO optimization.